MATANIE XP

Brief

FIDEL, un regroupement de près de 150 dirigeants et dirigeantes d’entreprises de la Matanie, se mobilise pour changer le visage économique de la région. Et développer une stratégie d’attractivité économique et touristique.

Année

2019-2022

Expertises

STRATÉGIE

Imaginer et accompagner la mise en place d’une gouvernance partagée.

Positionnement de la destination et structuration des messages.

Penser et mettre en place la stratégie de déploiement « endogène » et « exogène ».

NAMING, DESIGN & PRODUCTION

De la stratégie au design de marque en passant par le naming, le site web, un film manifeste et une trousse complète de communication, Hula Hoop a accompagné les quelques 140 entrepreneurs de FIDEL dans la création du dispositif MatanieXP. Ce dernier est désormais clé dans l’atteinte des objectifs de marketing territorial et devient le socle des démarches d’attractivité concertées.

NAMING

Le nom MatanieXP met l’accent sur l’expérience unique qu’offre la Matanie : là où on explore, s’exporte, s’expose, s’exprime… L’iconographie a été conçue pour rappeler à la fois la mer et la montagne, entre lesquelles s’ancre la Matanie. Elle évoque également une cible, positionnant la région comme un objectif de choix.
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PRODUCTION NUMÉRIQUE

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WORLD SKILLS -

Brandcontent
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ST REMY -

Sign up for harmony !
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OPCO 2i -

L'industrie des possibles
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MINISTÈRE DE L’INTÉRIEUR -

Identité numérique régalienne
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CHAMPION PETFOODS -

Tv, influence et social
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SIRHA FOOD -

Manufacture of futur !
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FRENCH KIWIS -

Des lunettes hors pair !
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DÉCOCÉRAM -

Carrément moi !
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GRANDBAINS -

Du grand art !
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BIOFORCE -

Empowering humanitarians !
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ÉDUCÉPARGNE -

Epargner, c'est pas compliqué !
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COOLTRA -

Liberté, agilité, mobilité !
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MANIF D’ART -

Stratégie digitale
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PALLADIUM -

The history of legacy.
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EMILE COHL -

Stratégie digitale.
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CÔTÉ ANNEMASSE -

Du bon, du beau, du vrai !
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POMA -

Stratégie digitale.
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NO BOX -

Every Day Fun
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SANIJURA -

De nature inspirée !
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YELI -

Transformation, business model, branding, activation
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CCAQ -

Le Quebec qui avance !
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Animalis -

Marque employeur
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AUTOBERNARD.COM -

La confiance Règne !
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KEOLIS -

Contre le harcèlement, on fait bloc !
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TOUS À TABLE ! -

Ré-ouverture des lieux de gastronomie.
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GROUPE ÉMINENCE -

Design marques et produits Eminence - Athena
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GRENOBLE ALPES -

Marketing Territorial
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LES 3 VALLÉES -

Infinite mountains experiences
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MARCEL & FILS -

Le meilleur est avenir !
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M Mobilités -

Un seul M vous manque
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ATLANTIC -

Atlantic Coach
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VILLE DE MONTÉLIMAR -

Branding
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DESTOCK – St Gobain -

Moins, c'est plus !
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SIRHA MADE -

Futuristic feed
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MORZINE AVORIAZ -

Branding - Digital
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CORSICATOURS -

La Corse, la vraie !
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M MOBILITÉS -

Branding mobilité Grenoble.
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SQUARE ENIX -

Rebranding et stratégie digitale
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PROMPT -

L’expérience design au service du positionnement expert et de la mise en relation.
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GROUPE BERNARD -

Stratégie et déploiement marque employeur.
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UCLY -

Stratégie digitale multi écoles
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REPAM -

Stratégie de transformation.
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ECAM -

Branding
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LIVRADOIS FOREZ -

Marketing territorial
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EFI AUTOMOTIVE -

Stratégie digitale
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SEQUANTA -

Complex data, easy data !
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KANDU -

Stratégie digitale
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PONTHIER -

Le fruit de l'exigence !
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VALLÉE DE LA GASTRONOMIE -

Digitaliser une nouvelle marque touristique.
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