BRICOMARCHÉ

Brief

Comment faire évoluer la ligne éditoriale et l'animation des réseaux sociaux de l'enseigne Bricomarché en nationale et multi-locale ?

Année

2018-2024

Expertises

Stratégie et accompagnement social média annuel

Hula Hoop accompagne Bricomarché, groupe Les Mousquetaires depuis 2017 sur l’ensemble de leurs problématiques social média.

PROBLÉMATIQUE
Comment augmenter la notoriété de l’enseigne et valoriser les opérations commerciales in store et online pour les +650 magasins ?

Un dispositif social media complet :
> stratégie de contenus saisonnière,
> animation des communautés social media,
> relation clients et SAV,
> activation jeux concours,
> Activation des communautés Facebook, Instagram et Pinterest,
> Stratégie d'influence,
> Live shopping
...

Stratégie influence

Exemple d'opération :
Avril 2020, la fermeture brutale des points de vente nous incite à créer un format engageant et serviciel pour la communauté. Nous mettons en place des lives Facebook micro influenceurs hebdomadaires sur les sujets du bricolage (Seb Bricole) et du jardinage (Tom le jardinier) :

> 45 lives Facebook
> 1,9 millions personnes atteintes
> 7 000 likes, commentaires et partages

Live Shopping

En octobre 2021, nous allons plus loin en organisant le premier live shopping pour Bricomarché, porté par un chef de produit Bricomarché et Mister Walt, influenceur reconnu dans le monde du bricolage.

"Nous sommes au cœur d’une nouvelle transformation de l’utilisation des réseaux sociaux. L’humanisation de la vente en ligne en couplant Influence et vidéo live."

Cas d’Or Social Media 2021 Prix du meilleur dispositif shopping
Cas d’Or Social Media 2021 Cas d’Or du Live

KRYS -

Stratégie social média
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MADE IN DESIGN -

Révélez votre style de vivre !
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BACARDI -

Relation presse + Influence + Social Média
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FIGARO EMPLOI -

Plateforme + Publicité + Média
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TOMMEE TIPPEE -

Stratégie et déploiement social média international.
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WORLD SKILLS -

Brandcontent
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ST REMY -

Plateforme de marque + branding + social média international
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LOXAM -

Social média & Influence
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V33 _ LIBÉRON -

Branding + Publicité + Social média
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SIRHA FOOD -

Design Global + Publicité + Digital + Social + Scenographie
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BANDAÏ NAMCO -

Branding - Design System
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ZITY -

Big Idea + Social + Influence + Média
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FRENCH KIWIS -

Créer et lancer une nouvelle marque de lunettes
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OPCO 2i -

Réunir tous les acteurs de l'industrie sous une même bannière.
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CHAMPION PETFOODS -

Tv, influence et social
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THÉÂTRE CENTAUR -

Rebranding
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TAMBOOR (Orchestra) -

Branding
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GRANDBAINS -

Naming - Branding - Concept - TV - Média - Webmarketing
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TOQUES EN CHABLAIS -

Branding, Univers
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DÉCOCÉRAM -

Publicité + social + influence + média
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ÉDUCÉPARGNE -

Branding + TV + Social + Influence
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PALLADIUM -

Publicité + Production assets
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YELI -

Transformation + business model + naming + branding + TV + social média + Webmarketing
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Animalis -

Marque employeur
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LES 3 VALLÉES -

Infinite mountains experiences
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MATANIE XP -

Marketing territorial
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AUTOBERNARD.COM -

La confiance Règne !
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GRENOBLE ALPES -

Marketing Territorial
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REPAM -

Stratégie de transformation.
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